Retail QA is measured in conversion
Shoppers don't report bugs. They leave. A promotion that won't apply, a payment button hidden on one phone or a slow search on launch day shows up as lost revenue, usually long after the release that caused it.
We concentrate automation on the paths to purchase and the rules that change most often, such as prices, promotions and stock, and we run accessibility and performance checks as part of every release, not once a year.
What we test
Storefront & search
Navigation, search relevance, filters, product pages and variants.
Cart & checkout
Guest and account checkout, addresses, shipping options and order review.
Payments
Stripe, Adyen, PayPal, Apple Pay, Google Pay, Klarna and 3-D Secure flows.
Promotions & loyalty
Codes, automatic discounts, gift cards, stacking rules and points.
Orders & fulfilment
OMS, inventory sync, split shipments, returns and refunds.
Headless & platforms
Shopify, Salesforce Commerce Cloud, commercetools and custom headless builds.
How we approach it
- Revenue-weighted coverage: The highest-traffic journeys get automated first and run on every deploy.
- Promotion rule tables: Discount logic is tested as data-driven tables, not one-off scripts.
- Real-device checks: Checkout is verified on the phones and browsers your analytics show.
- Peak rehearsals: Load tests model launch and sale traffic, including bots and queueing.
- Accessibility in CI: Automated scans gate releases; manual audits cover checkout end to end.
Standards we design around
- PCI DSS: Test payments run with provider sandboxes and tokenised cards only.
- PSD2 strong customer authentication: Challenge, frictionless and exemption paths for EU shoppers.
- WCAG 2.2 and the European Accessibility Act: Accessible shopping journeys, now a legal requirement in the EU.
- GDPR and CCPA: Consent, tracking choices, data export and deletion.
How we work with these teams
Retail engagements typically combine QA automation for the storefront and checkout, API testing for payments and order services, and performance testing well before peak season. See our QA automation, API testing and performance testing services.